Our marketing objectives for JLBC Cadet Corps are to enhance our visibility, communicate our value, engage our community, and attract more cadets to our programs. Here are the specific marketing objectives we aim to achieve:
1. Increase Brand Awareness:
Our first objective is to enhance the visibility of the JLBC Cadet Corps within our community and among our target audience. We aim to increase brand recognition by at least 30% over the next year.
2. Enhance Digital Presence:
We aim to grow our digital audience by increasing our website traffic by 50% and doubling our social media followers over the next year. This will be measured through analytics and reporting tools.
3. Improve Community Engagement:
We strive to increase community engagement, as evidenced by higher attendance at our events, more interactions on our social media platforms, and increased volunteer participation. We aim to improve engagement metrics by 40% over the next year.
4. Expand Partnerships:
A key objective is to form partnerships with at least ten different schools and five local businesses over the next year to broaden our reach and impact.
5. Increase Cadet Enrollment:
Ultimately, our marketing efforts aim to attract more cadets to our programs. We aim to increase cadet enrollment by 20% over the next year.
6. Improve Retention Rates:
While attracting new cadets is essential, retaining existing cadets is equally crucial. We aim to improve our cadet retention rate to 90% over the next year.
7. Enhance Donor Contributions:
We aim to increase donor contributions by 25% over the next year through effective communication of our impact and value.
These objectives will guide our marketing strategies and tactics. We will regularly monitor and evaluate our progress toward these objectives and adjust our strategy to ensure we effectively promote the JLBC Cadet Corps and achieve our goals.
Comments