Marketing Strategy

III. Marketing Strategy

A. Marketing Objectives

1. Increase program awareness among the target market by 50% in the first year.

2. Achieve a minimum of 100 enrolments in the first year.

3. Build strong relationships with at least five local schools and community organizations for partnerships and collaborative events in the first year.

B. Target Market Strategy

We will reach our target market through digital marketing, school, and community outreach, and local media. The marketing message will highlight the program's unique benefits, including its ability to foster discipline, leadership skills, and a sense of civic responsibility.

C. Unique Selling Proposition

Our unique selling proposition is that the JLBC Cadet Corps provides a one-of-a-kind opportunity for children to gain a practical understanding of law enforcement and the Police Academy while also developing essential life skills. This is not just a program but a community initiative designed to build stronger ties between law enforcement entities and the communities they serve.

D. Pricing, Positioning, and Branding Strategy

As a non-profit, our pricing strategy is designed to cover costs while ensuring accessibility for all interested children. We will position the JLBC Cadet Corps as a premier program offering an enriching, practical, and fun experience. The branding will emphasize community, education, discipline, and adventure.

E. Marketing and Promotion Strategy

1. Digital Marketing: We will leverage social media platforms and a program website to reach our audience and share program details, success stories, and upcoming events.

2. School and Community Outreach: We will conduct informational sessions and demos in local and community centers.

3. Local Media: We will engage local print and broadcast media for press releases and feature stories about the program.

4. Word-of-Mouth: We will encourage parents, students, and community partners to spread the word about the program.

5. Program Ambassadors: We will involve local law enforcement officials as program ambassadors to increase credibility and reach.