How to Find Your TikTok Market Fit in 100 Videos
- Kirk Carlson
- 2 hours ago
- 2 min read

Why Most Creators Stay Stuck at Low Views
Most TikTok creators aren’t failing because their content is bad — they’re failing because they haven’t found the right style of content that fits their personality, niche, and audience. This alignment is called content market fit, and it determines whether TikTok understands who to push your content to.
Many people post a handful of videos, see low views, and quit prematurely. But the truth is simple:
Every creator has an audience.
Every creator has a version of content that will grow.
You just haven’t found yours yet.
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Step 1: Gather 10 Winning Topics
Start by researching what already performs well in your niche:
• Browse your For You Page
• Check TikTok search trends
• Explore creator research tools
Identify 10 topics that consistently get views. These topics act as “safe signals” for the algorithm — TikTok already has viewers waiting for them.
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Step 2: Make 10 Variations of One Topic
Take the first topic on your list and create 10 different videos on it.
Why?
Because you’re testing:
• Video hook
• Style
• Personality level
• Editing format
• Length
• Delivery
• Categorization cues
Each variation helps TikTok understand who your ideal audience is.
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Step 3: Repeat for All 10 Topics
That equals 100 pieces of content — the data set needed to truly understand your identity as a creator.
Not every video will hit…
But some will hit, simply because you targeted proven topics with enough variation to discover what works.
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Step 4: Study What Went Right
When you spot videos that outperform the rest, study them closely:
• What personality traits came through?
• What hook grabbed attention?
• What pacing kept retention high?
• What value did the audience respond to?
This becomes your repeatable growth formula.
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The Bottom Line
If you commit to posting 100 intentional, varied videos — you will find your TikTok content market fit. You will stop guessing. You will stop posting blindly. You will stop suffering from low views.
Your audience exists.
TikTok is waiting to push you.
You just need to give it the data.







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