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Writer's pictureKirk Carlson

Condensing Your Goals: The Power of the Primary Motivating Factor


Article Title: "Condensing Your Goals: The Power of the Primary Motivating Factor"


Setting goals and achieving them hinges on tapping into deep emotional drive or what we can refer to as a Primary Motivating Factor (PMF). Similar to the concept of the Big Why, the PMF dives into the core of why we wish to achieve something, transforming our goals from mere wishful thinking into powerful motivators.


Here's how to use your PMF to fuel your goals:


Start by revisiting the list of goals you've brainstormed. The next step is to group them based on similarity or mutual support. Among these groups, identify a plan that carries the most emotional charge for you—this becomes your PMF.


Let's consider an example: suppose your deep desire is to travel more (your PMF), and you also wish to have more free time, earn more money, and find a job you love. These seemingly distinct goals can be condensed into one potent goal: "I will start working in a new job that I love, which will pay me more than [X amount] monthly and afford me more free time, enabling me to travel as much as I want."


In this instance, we've consolidated separate goals into a single, potent, PMF-charged plan. The intense desire to travel more is tied inextricably to your other three goals, creating a highly energized, emotionally charged purpose that triggers excitement.


Contrast this with goals lacking a PMF, which may seem lackluster and uninspiring. A plan infused with a PMF can ignite passion and drive, pushing you towards action.


While setting these PMF-driven goals, some goals are dependent on others. This is perfectly normal, and you can modify the sequence of your goals based on priority or feasibility. Your priorities may shift over time, leading to a reevaluation of your PMF-charged goals.


However, a word of caution: changing your goals too often could hamper your progress. Frequent redirection might be a sign of self-doubt rather than evolving priorities. In such cases, counteracting these limiting beliefs is crucial, and you can do so using various mind-programming methods.


Setting goals is an art, and harnessing your PMF is the brush that paints your path to success. By condensing and aligning your goals around your PMF, you're more likely to sustain motivation and commitment toward achieving them.

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