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Appendix A: Detailed Demographics of Target Market


Appendix A: Detailed Demographics of Target Market

The JLBC Cadet Corps primarily targets children and teenagers aged 8-18, interested in law enforcement and civic responsibility. The detailed breakdown of this target market is as follows:

A. Age:

The age demographic can be further subdivided into two categories:

  1. Juniors: Children between the ages of 8-12

  2. Seniors: Teenagers between the ages of 13-18

B. Gender:

The JLBC Cadet Corps program is open to and seeks to attract all genders. The current distribution is approximate:

  1. Male: 50%

  2. Female: 50%

C. Socioeconomic Background:

The JLBC Cadet Corps aims to be inclusive and accessible to children and teenagers from various socioeconomic backgrounds. While specific figures may vary, the program endeavors to provide opportunities for those from lower-income families through scholarships or reduced fees where possible.

D. Geographical Distribution:

Currently, the JLBC Cadet Corps primarily serves the local community where the Corps is based. However, introducing a blended learning model opens up opportunities to attract participants from a broader geographical area.

These demographic details provide a comprehensive understanding of the JLBC Cadet Corps' target market, which is vital in tailoring the program's offerings and marketing strategies to suit the needs and preferences of these potential participants.

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