Steve Jobs, the late co-founder and CEO of Apple
- Kirk Carlson
- Mar 13, 2023
- 2 min read

Steve Jobs, the late co-founder and CEO of Apple was an extraordinary visionary, inventor, and entrepreneur who revolutionized the world with his innovative ideas and products. He built one of the world's most successful technology companies and left a lasting legacy in computing, entertainment, and design design. His approach to work and life was based on finding and pursuing one's purpose, which he emphasized in a famous speech to Stanford University's graduating class in 2005.
In his speech, Jobs shared his personal story of how he founded Apple, was ousted from his own company, and then returned to transform it into a global leader in technology. He spoke about his passion for creating beautiful, user-friendly products that would change people's lives. He also talked about his belief that finding one's purpose in life is essential to achieving success and happiness.
Jobs' advice to the graduates was simple: "The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. ... Have the courage to follow your heart and intuition. ... Everything else is secondary."
This statement encapsulates Jobs' philosophy on life, work, and success. He believed that if you are passionate about what you do, you will have the energy, drive, and creativity to excel at it. He thought that finding your purpose was not a one-time event but a lifelong pursuit. He encouraged people to take risks, try new things, and embrace failure as a learning opportunity.
Jobs' emphasis on purpose was not limited to his life or work. He wanted his products to serve a purpose beyond mere functionality. He wanted them to be beautiful, intuitive, and life-changing. He famously said, "DesignDesign is not just what it looks and feels like. Design is how it works."
This philosophy led to the creation of some of the world's most iconic and game-changing products, such as the Macintosh, iPod, iPhone, and iPad. These products transformed how we live, work and communicate and became a part of our cultural identity.
In conclusion, Steve Jobs' emphasis on finding one's purpose is a timeless lesson we can all learn from. He taught us that success is not just about making money or achieving fame, but it's about doing something meaningful that positively impacts the world. He believed that if we dared to follow our hearts and intuition, we could create something great that would leave a lasting legacy. Jobs may no longer be with us, but his ideas and vision continue to inspire and influence us today.
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