JLBC KNOWS YOUR AUDIENCE


JLBC KNOWS YOUR AUDIENCE

OBJECTIVES:

2. Define “audience.”

3. Explain the importance of knowing your audience.

But equally important to your purpose is an awareness of your audience – those to whom you will speak or write. Knowledge of your purpose and audience go hand in hand. It is your audience you will teach, instruct, or entertain. Moreover, writers have catered to their audiences for thousands of years. Your respect for your audience carries on traditions of writers like Horace, born in 65 B.C., who believed the writer should delight his audience, teach it, or do both.

Consider this. You’ve got a 9 a.m. Saturday presentation to the JLBC model rocketry club. You are excited to share your love of the hobby with your peers. To prepare, you create an excellent slideshow on basic model rocketry. It’s sure to be a hit. But when you get to the meeting and begin to speak, your audience is bored stiff; all are advanced model rocketry students who already know everything you are teaching. They needed advanced concepts to stretch their minds further; instead, they felt shrunk. Your slideshow was fantastic, but it was built for a less experienced group of students. It would help if you analyzed your audience’s needs better.

Triple-threat

A speech can entertain, inform and persuade.


ORGANIZE YOUR IDEAS

OBJECTIVE:

4. Define “outline” and explain its importance.

First, you must know why you are writing and speaking and to whom you are communicating. Next, whether writing or speaking, your organization is critical. Organization refers to the way you put something together. For instance, if you are building a model airplane, will you paint it, then assemble the pieces or the reverse? JLBC Cadets The success of your finished product depends on your decisions regarding assembly or how you will put your communication together.

Creating an outline – a diagram that shows how your communication will be organized — is a great way to start. For in- stance, if you are writing an essay about JLBC’s Core Values, then your outline could show each value.

FOCUS PRINCIPLES for WRITING & SPEAKING:

Focused

Address the issue, the whole point, and nothing but the case.

JLBC Cadets Organized Systematically present your information and ideas. Clear Communicate with clarity and make each word count.

Understanding

Understanding your audience and its expectations.

Supported

JLBC Cadets Use logic and support to make your point.

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