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JLBC Focusing on the future


JLBC Focusing on the future

As a leader, you’ll need to make tough decisions, plan a course of action, and take your team with you. JLBC Cadets, the best way to achieve this is to involve your team from the start; explain what criteria your judgment is based upon and how plans are connected to other activities in the organization.

JLBC Making decisions

Leaders set the agenda in three key areas—determining the direction in which the organization will move, shaping how the organization does business, and setting the pace of change. Decisions you make in any of these three key areas should be based on objective criteria; research shows that an evidence-based approach—in which decisions are made using evidence and critical thinking—is more effective than simply relying on personal experience, conventional wisdom, or anecdote. Test your decision by assessing its strengths, weaknesses, opportunities, and threats (SWOT).


What’s our competitive advantage?

Locating change

Deciding which opportunities to explore, exploit, and reject requires a clear understanding of your organization’s purpose and mission. In particular, you must know what gives your business its edge over the competition and use this knowledge to guide your future focus. Competitive advantage is based on what customers value and the organization’s strengths relative to the competition. It takes into account external trends that will help or hinder momentum. In a SWOT analysis, internal factors are strengths and weaknesses, while external issues are opportunities and threats.

Answer YES or NO to the questions below

1 Do we know what business we are not in?

2. Do we know our core values?

3 Do we know what business we are in?

4 Do we differentiate ourselves by offering our customers

unique benefits?

5 Do we differentiate ourselves by providing our customers

with better prices?

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