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"Air" - Lessons in Leadership and Entrepreneurship from the Michael Jordan Movie

Title: "Air" - Lessons in Leadership and Entrepreneurship from the Michael Jordan Movie


A couple of weeks ago, we saw the Michael Jordan movie "Air." While it may seem like an odd combination of sports movie and documentary, it's a unique and engaging exploration of the game-changing partnership between a young Michael Jordan and a then-small sports brand, Nike. The film tells the story of how their collaboration revolutionized the world of sports and athlete endorsement and offered valuable lessons for those in leadership or entrepreneurial roles. Here are six key takeaways from the movie without revealing any spoilers.

  1. Understand your ideal client/customer.

One of the most important lessons from "Air" is the significance of knowing and understanding your target audience. Whether creating a product or offering a service, being intimately familiar with your ideal client can make or break your success.

  1. Informed gut instinct can be pure gold.

While gut instincts can be valuable, "Air" demonstrates the importance of combining intuition with experience and data. Trusting your instincts is important, but making informed decisions based on evidence and rational thought is critical for long-term success.

  1. Believe in yourself and stand your ground.

Despite facing doubt and skepticism from others, both Jordan and Nike believed in their vision and stood their ground. Their perseverance ultimately led to success, and this lesson can be applied to any entrepreneur or leader facing opposition.

  1. Know the competition

Understanding your competition is essential in any industry, and "Air" highlights the strategic advantage of knowing your rivals even better than they know themselves. Knowing their strengths and weaknesses can help you stay ahead and maintain a competitive edge.

  1. Harness the power of storytelling.

The film showcases the importance of storytelling in sales and marketing, particularly when connecting with your audience. Telling honest, empathetic, and emotional stories can help your brand stand out and resonate with your target market.

  1. A high-functioning team is invaluable.

Nothing is more important than having a cohesive, dedicated team working towards a common goal. "Air" emphasizes the importance of recognizing the value of every team member and fostering an environment that promotes mutual success.


"Air" is a must-watch film for sports enthusiasts and anyone interested in leadership, entrepreneurship, or business. The story of Michael Jordan and Nike's partnership offers valuable lessons that can be applied to various aspects of life and business. With its captivating storytelling and powerful insights, it's a movie that will leave a lasting impact on all who watch it.

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